DJ SNAKE'S POP UP IN TOKYO

On September 17, 2023, DJ Snake brought his renowned "Pardon My French" brand to Tokyo, hosting an exclusive one-day pop-up store in the vibrant Harajuku district. This event coincided with his performance at ULTRA JAPAN 2023, amplifying the excitement among fans.

The pop-up store featured a curated selection of limited-edition merchandise, including apparel and accessories that encapsulated the unique aesthetic of the "Pardon My French" brand. Fans eagerly lined up to explore the exclusive offerings, with many hoping for a chance to meet DJ Snake in person.

The event was a resounding success, with merchandise selling out rapidly and attendees expressing their enthusiasm on social media platforms. DJ Snake's appearance at the pop-up added to the excitement, as fans had the opportunity to interact with the artist and capture memorable moments.

This Tokyo pop-up exemplified DJ Snake's innovative approach to blending music, fashion, and fan engagement, leaving a lasting impression on attendees and contributing to the brand's growing legacy.

Photographs by Allan Abani