BILLIE EILISH'S POP UP IN TOKYO

Billie Eilish was in Tokyo for a few days and asked to Allan Abani to photograph her at her pop up shop installed in Tokyo to promote the release of her new album “Hit me hard and soft” in partnership with American Express.

In celebration of her latest album, HIT ME HARD AND SOFT, Billie Eilish hosted an exclusive pop-up store at BA-TSU ART GALLERY in Harajuku, Tokyo, from June 21 to 23, 2024. This event offered fans a unique opportunity to immerse themselves in Eilish's distinctive aesthetic and purchase limited-edition merchandise.

The pop-up featured a curated selection of 14 items, including T-shirts, hoodies, and caps, all crafted from sustainable materials, reflecting Eilish's commitment to environmental consciousness. Notably, the merchandise was designed in collaboration with American Express, adding an exclusive touch to the collection.

Fans eagerly lined up to explore the space, which was adorned with visuals and themes from the new album, creating an immersive experience that resonated with Eilish's artistic vision. The event not only celebrated the album's release but also highlighted Eilish's dedication to sustainability and her close connection with her fanbase.

For those unable to attend the Tokyo event, select merchandise from the HIT ME HARD AND SOFT collection is available on Eilish's official online store.

This Tokyo pop-up exemplified Billie Eilish's innovative approach to music promotion, blending fashion, sustainability, and fan engagement in a memorable event.

Photographs by Allan Abani